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Vision
Instil Pride in Wearing Indian
mission
To be a Dominant Player in Indian Wedding and Celebration Wear Space Across Gender and Age
values
Creating, Enhancing, Nurturing, Inspiring and Ornamenting Respect.
Transparency
As one of India’s most reputable apparel brands, we ensure transparency through fair and ethical business practises.
Efficiency
We strive for efficiency in everything we do, whether it is in creating offerings of the highest calibre, putting industry best practises into reality, or providing wonderful customer service.
Use of Tech & Innovation
Since our inception we are innovating our processes, by effectively implementing technologies such as automated inventory replenishment and Warehouse Management Systems (WMS), we are also strengthening our digital trajectory.
Stakeholders’ Inclusive Growth
Vedant Fashions is committed to fostering inclusive growth by engaging and enriching all stakeholders in the vibrant tapestry of our fashion ecosystem
the journey
1999
Brand Manyavar started operations via predecessor entity
2002
Incorporated Vedant Fashions Pvt. Ltd.
2008
1st EBO in Bhubaneshwar
2011
1st International store in Dubai (UAE)
2012
Surpassed >INR 1,000 mn EBO revenue
2013
Official Indian Wear Partner of 3 IPL teams
2015
Launched Mohey (Women’s Celebration Wear label)
2016
Crossed INR 5,000 mn in EBO revenue and open its 1st Store in USA
2017
Strategic Acquisition of Mebaz
2018
Launch of Manthan (Value Celebration Wear label)
2019
Launched Twamev (Men’s premium wear brand)
2021
Celebration Wear Partner in Femina Miss India 2021
2022
Listing on Stock Exchanges
2023
Launch of Exclusive Twamev EBO’s
eco system
Design & innovation
At Vedant Fashions, our mission is to provide diverse and novel products to our customers by prioritizing ingenious designs. We employ data analysis and market research, along with artisan and vendor feedback, to create a comprehensive understanding of current fashion trends and consumer preferences. Our strong multi-step evaluation and selection procedure, supported by a data analytics framework, enables us to track the success of new designs and improve our merchandising for both men’s and women’s wear.
Quality control
Our commitment to quality remains steadfast and unyielding. We recognise the significance of adhering to highest quality standards and ensure that our operations meet all prerequisites. Our facilities are subject to routine quality control and Job worker inspections, and internal process of frequent site visits to evaluate workplace hygiene and other crucial parameters. We believe that maintaining high quality standards is essential to our success and customer satisfaction.
Information Technology
We continue to prioritize innovation and the implementation of cutting-edge technology to enhance customer experience, enhance operational efficiency, and minimize environmental impact. Our Structured Product Development focus is evident in the adoption and development of various platforms, modules and tools that have significantly improved our processes.
Supply chain management
We operate a cohesive, data-backed supply chain with stringent quality control measures. We procure fabrics, accessories and packaging materials for our products and directly source certain completed products from third-party manufacturers. We have in place an automated inventory replenishment system that functions effectively without the need for manual input.
Empowering our people
At Vedant Fashions, we are dedicated to fostering a growth-oriented and supportive environment for our employees. Our team members are equipped with the necessary skills and knowledge through a well-defined organizational structure and ongoing training programmes. Our Employee Stock Option Plans (ESOPs) and incentive plans are key motivators for employees, as we align our interests with the long-term success of the company.
Manufacturing
We adopt an asset light business strategy, where a significant part of our production is delegated to external manufacturers. Our manufacturing stages encompass cutting, embroidery, stitching, and finishing. We uphold the quality of our products by carefully managing different phases of manufacturing, such as design conceptualization and finalization, fabric sourcing, work allocation, quality control and testing, and review of job order allocation.